Get air source heat pump leads from homeowners who are ready to buy.
PumpSwap UK is an independent comparison service built for high-intent Google searches like “air source heat pump cost” and “boiler upgrade scheme grant”. We send you qualified homeowner leads. You quote and install. First lead free, then £50 per accepted lead paid at click via Stripe Checkout. No subscription, no retainer, no card on file, no minimum spend.
Why installers partner with us
Our traffic is bottom-funnel organic search, not paid retargeting, and not a directory play.
PumpSwap UK is the United Kingdom edition of the PumpSwap platform. The Ofgem cap gas rate rises 27% on 1 July 2026, the £7,500 Boiler Upgrade Scheme runs to 2030, and oil and LPG homes get a £9,000 uplift from 21 July 2026, so the switching market is real on multiple fronts.
How it works
Homeowner searches Google
They land on a PumpSwap UK page (e.g. “air source heat pump cost” or “Mitsubishi Ecodan price”), read the pricing, get straight answers on the £7,500 grant, decide they want to buy.
They request a quote
Contact details (name, mobile, email, postcode), current system type, urgency, household size. Format-validated at submission. Their info is emailed to you within minutes.
You call them, you win the job
Speed-to-lead matters. Call within 1 business day. You quote, install, keep 100% of the job revenue. We charge you £50 at the moment you click Accept, via Stripe on your business credit card. No invoicing, no chase emails.
How we compare
| PumpSwap UK | Generic trade lead sites | Google Ads (DIY) | |
|---|---|---|---|
| Price per lead | £50 flat | Varies, often credits or subscriptions | You pay per click, lead or not |
| Payment model | Stripe at Accept (card) | Prepaid credits or monthly fees | Prepaid card |
| Intent level | Bottom funnel | Mixed (general trades) | Varies by keyword |
| Competitors per lead | Up to 2 others (hard cap) | Often many more | You vs Google |
| Air source heat pump focus | Dedicated | Generic trades directory | You build it |
| Setup effort | 5 minutes | Profile + reviews | Weeks + landing pages |
Pricing
We match you with your first lead at no cost so you can judge the quality before paying anything. No card on file required to sign up.
- ✓Zero signup cost
- ✓Just your contact details and where you work
- ✓Live the moment you verify your email
Paid at Accept via secure Stripe Checkout on your business credit card. No subscription, no card on file, no invoices to chase. Up to 2 other installers may receive the same lead (hard cap of 3).
- ✓£50 flat charged per accepted lead
- ✓7-day quality window, card refunded if we agree the lead was invalid
- ✓Credit card gives you your usual 30-day billing float and points
How payment works
When you click Accepton a lead dispatch email, you land on a Stripe Checkout page. Enter your business credit card, pay £50, and the homeowner's contact details unlock immediately. Your card works as you'd expect - PumpSwap gets paid and you keep your 30-day credit cycle, with the charge on your statement for easy accounting.
Enterprise partnerships (manufacturer networks, national installers): custom retainer + volume pricing. Email josh@pumpswap.com.au.
Who we partner with
A good fit if:
- ✓You install air source heat pumps as a core service
- ✓You can call new leads within 4 business hours
- ✓You hold (or work under) MCS certification - homeowners claiming the Boiler Upgrade Scheme grant need an MCS-certified installer - and any gas work is done by a Gas Safe registered engineer
- ✓You hold public liability insurance
- ✓Currently trading (sole traders welcome; add your Company number if you have one)
Not a fit if:
- ×Generic heating engineer without air source heat pump experience
- ×You can only respond to leads 5+ days later
- ×Operate outside our current geography (we expand monthly)
- ×Primary business is emergency call-outs only
Claim your area
Takes 2 minutes. Verify your email and you’re live - leads in your area start flowing immediately. Already a partner? Sign in.
FAQs
What does “qualified lead” actually mean?
A person who submitted the quote form with: format-valid UK phone number, format-valid email, valid UK postcode, current heating system type, timeline, and region. We do NOT verify property ownership or confirm the person is who they say they are. If a lead looks like a duplicate, test submission, or has invalid contact info, flag it within 7 days and we investigate manually before crediting your account.
When does billing start?
Your first lead is free. From lead 2 onwards, each accepted lead is £50 charged at Accept click via Stripe Checkout on your business credit card. No subscription, no invoicing, no payment reminders.
What if a lead is low quality?
Flag it via the reject link within 7 days. We review each flagged lead manually and refund the charge if we agree it was invalid. We track rejection patterns as part of quality monitoring on both sides of the marketplace.
Are leads exclusive?
No. Up to 2 other local installers may receive the same lead (hard cap of 3 installers per lead, enforced in code). First 3 to accept win; others get an auto-decline email. If you want territorial exclusivity, we offer a separate retainer model for manufacturers and national partners.
What areas do you cover?
We publish cost pages for towns across all 12 UK regions. You set your base postcode and how far you travel (up to 150km), and we match you to leads inside that radius. Adjust it anytime from your dashboard.
Can I pause or change my area?
Yes - anytime, from your own dashboard. Update your base postcode and travel radius, see every lead you have received, and pause or resume leads with one click. No phone calls, no waiting on us.
Do I need to be MCS-certified?
You can register without it, but homeowners claiming the £7,500 Boiler Upgrade Scheme grant need an MCS-certified installer to carry out the work, so MCS-certified partners are best placed to win these jobs. Add your MCS number when you sign up if you have one. Any gas work (e.g. decommissioning a boiler) must be done by a Gas Safe registered engineer.
What systems do you focus on?
Air source heat pumps primary. Solar panels, battery storage, and EV chargers are additional verticals with separate partner programmes in the same network.
Do you work with manufacturer networks?
Yes. Enterprise partnerships with manufacturer and national installer networks are welcome. Email josh@pumpswap.com.au for a retainer conversation.
Are you affiliated with a brand?
No. PumpSwap is independent. We receive zero manufacturer commissions. Our revenue is installer lead fees only.
Ready to stop paying for bad leads?
Gas bills jump 27% on the July 2026 cap, the £7,500 Boiler Upgrade Scheme runs to 2030, and oil and LPG homes get £9,000 from 21 July 2026. We are positioning to become the UK’s canonical air source heat pump referral. Get in early.
Claim your area